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With fuel prices ever on the rise, customers are always looking for cheaper ways to get around by car. While hybrid, battery-electric, and hydrogen fuel cell cars are considered to be the long term solution for powering motor vehicles, there is the need for a more short-term solution. Europe has already realized that diesel is this solution, and has implemented it with wide-spread success. North America has been much more reluctant to adopt this technology for various reasons, chief among them the negative association between the diesel used in cars versus that of trucks.