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Every day more and more Canadians turn to the internet as their source for media content. This has forced traditional cable providers and content producers to justify the outdated state of their current offerings. With the ease of finding premium content online, for free, safeguards around traditional content are doing more to drive customers away than they are to keep them around. The CRTC recently concluded a series of hearing designed to establish, among other things, whether regulating the unbundling of current TV packages could allow for greater consumer choice in terms of what they are actually paying for.