Consumers are using the internet for an ever-increasing range of activities. This has meant that home internet data usage has also increased at a rapid pace. Unfortunately, most home internet connections these days are limited by usage caps. The customers are given a basic allotment of data usage, with any usage over that amount subject to additional charges at exorbitant “overage fee” rates. So while these plans my not technically be capped, the practical usage of them means that customers are limited to the original usage allotment of their plan.
In 2013 consumers in North America used an average of 1.3GB of data per month. In 2018 consumers are expected to be using 9GB of data per month, an 11-fold increase in usage over 5 years before. Consumers are increasingly using their mobile devices for more of their daily activities every year and unfortunately this increased data usage is not changing to reflect these usage patters. Consumers are constantly facing increasing costs for using their increasingly powerful devices to consume ever more rich content at an constantly increasing cost.